How is the star image enhanced by key themes semiotics and representations?

 Drake - best I ever had

Drake’s image is one of a ladies man who is at the centre of everything. This is clearly represented by him being a coach for a ladies basketball team.

He is shown being at the centre of a women’s life during the half time break of the basketball match as all the girls in his team are crouched around him all looking up at him. The fact they are looking up shows they are less powerful than him and have succumbed to his aura. Also during the break he is given a more high key lighting set up opposed to the girls who are light in a lower key. This illustrates his power and shows binary opposites (Levi-Strauss) of those in a power and those in not.

His womanizing talent is illustrated at the beginning of the video when a group of scantily clad girls run through a banner saying team drake on it. The fact they are running it suggests they really want drake teamed with the lack of clothing they have.

There is a section in the video which shows Drake flicking through his tactics for the game and at the same time there are jump cuts showing the girls getting ready in the changing room. This again shows drakes decision making power but also his power over women.

The video would be described as illustrative by Andrew Goodwin as the images match or relate to the lyrics. However you could argue that the music video is “amplifying” (Goodwin) the star image that the performer wants to portrays it is unlikely that he lives a day to day life like this.

Star image can be based on success as well and as most success is based on money made it could be said that the artist wants to make a product that sells highly and creates lots of money. If so the performer has cleverly used the idea that sex sells and has created a video that could be considered sexy by an audience.

The video certainly enhances drake’s star image or being a womaniser and having power which is stereotypical of male pop stars.